
Entering New Markets & Export Strategies
Friday, October 10, 2025
10am
VIATEC
Genres
Tech & Networking
Tickets0 going
Entering New Markets & Export Strategies Expanding into new markets or launching export strategies can be both an exciting growth opportunity and a daunting challenge.
Entering New Markets & Export Strategies
Expanding into new markets or launching export strategies can be both an exciting growth opportunity and a daunting challenge. This month’s CEO Breakfast Roundtable will feature Fatima Rasheed from the TAP Network (Trade Accelerator Program), who will share insights and trends they’re seeing as companies move into new regions and segments. Fatima’s perspective will set the stage for an open peer conversation on how local CEOs are approaching international expansion, the hurdles they’ve encountered, and the creative strategies they’re using to succeed.
You’ll walk away with:
Signals that indicate when it’s time to explore new markets
Common pitfalls to avoid when expanding internationally
Peer-tested strategies for validating demand and building traction abroad
The session will be followed by a peer-led discussion where CEOs can share real-world challenges, opportunities, and lessons learned from pursuing growth beyond North America.
About our speaker:
Fatima Rasheed, Program Specialist with the World Trade Centre Vancouver (https://www.boardoftrade.com/training/business-development/wtc), and runs the Trade Accelerator Program (https://www.boardoftrade.com/wtc/tap), a Canada-wide program created to meet the changing needs of small and medium-sized businesses, TAP facilitates strategic growth, and fosters international trade opportunities. TAP offers a range of skills, experience, and individual mentoring and coaching across a broad spectrum of fields from legal, finance, global sales & marketing, taxation, logistics, etc.builds strong relationships across all levels to drive lasting impact in competitive markets. Her LinkedIn profile is: https://www.linkedin.com/in/fatimarasheedcapm/

Entering New Markets & Export Strategies
Genres
Tech & Networking
Entering New Markets & Export Strategies Expanding into new markets or launching export strategies can be both an exciting growth opportunity and a daunting challenge.
Entering New Markets & Export Strategies
Expanding into new markets or launching export strategies can be both an exciting growth opportunity and a daunting challenge. This month’s CEO Breakfast Roundtable will feature Fatima Rasheed from the TAP Network (Trade Accelerator Program), who will share insights and trends they’re seeing as companies move into new regions and segments. Fatima’s perspective will set the stage for an open peer conversation on how local CEOs are approaching international expansion, the hurdles they’ve encountered, and the creative strategies they’re using to succeed.
You’ll walk away with:
Signals that indicate when it’s time to explore new markets
Common pitfalls to avoid when expanding internationally
Peer-tested strategies for validating demand and building traction abroad
The session will be followed by a peer-led discussion where CEOs can share real-world challenges, opportunities, and lessons learned from pursuing growth beyond North America.
About our speaker:
Fatima Rasheed, Program Specialist with the World Trade Centre Vancouver (https://www.boardoftrade.com/training/business-development/wtc), and runs the Trade Accelerator Program (https://www.boardoftrade.com/wtc/tap), a Canada-wide program created to meet the changing needs of small and medium-sized businesses, TAP facilitates strategic growth, and fosters international trade opportunities. TAP offers a range of skills, experience, and individual mentoring and coaching across a broad spectrum of fields from legal, finance, global sales & marketing, taxation, logistics, etc.builds strong relationships across all levels to drive lasting impact in competitive markets. Her LinkedIn profile is: https://www.linkedin.com/in/fatimarasheedcapm/
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