
Personal Branding: The Currency of Market Leadership
Thursday, January 22, 2026
10am-1:30pm
The Union Club of British Columbia
Genres
Learning & WorkshopsTech & Networking
Tickets0 interested
Event Description
47% of the public’s opinion about a company is accounted for by the reputation of the CEO. Establish yourself as a thought leader.
Join us to hear some great isights on personal branding from Marina Byezhanova.
Why personal branding?
47% of the public’s opinion about a company is accounted for by the reputation of the CEO.
As the Founder-CEO of your business, how much of your time are you investing in growing your reputation and establishing yourself as the thought-leader in your field?
Together, we will discuss the frequently talked about, yet often misconstrued, concept of personal brand building. You will walk away understanding what it is, why it matters, and how to leverage it to become a magnet to prospective clients, employees, and journalists.
This talk is for Entrepreneurs who want to:
• Audit their personal brands
• Establish themselves as thought leaders
• Stand out & position themselves apart from others
• Build a personal brand that will live beyond the lifecycle of their business
• Make an impact & inspire others at scale
Speaker: Marina Byezhanova
Bio:
Marina Byezhanova is on a mission to scale the reach of people's voices. Co-Founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in such publications as Inc.com, Forbes.com, Fast Company, Success Magazine, Wall Street Journal and the Financial Post, and has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Brand of a Leader’s purpose is to help entrepreneurs realize and express their greatness. Marina is a proud member of Entrepreneurs' Organization and is presently part of the Global Learning Ambassadors’ Committee.
More:
https://www.brandofaleader.com/speaking

Personal Branding: The Currency of Market Leadership
Genres
Learning & WorkshopsTech & Networking
Event Description
47% of the public’s opinion about a company is accounted for by the reputation of the CEO. Establish yourself as a thought leader.
Join us to hear some great isights on personal branding from Marina Byezhanova.
Why personal branding?
47% of the public’s opinion about a company is accounted for by the reputation of the CEO.
As the Founder-CEO of your business, how much of your time are you investing in growing your reputation and establishing yourself as the thought-leader in your field?
Together, we will discuss the frequently talked about, yet often misconstrued, concept of personal brand building. You will walk away understanding what it is, why it matters, and how to leverage it to become a magnet to prospective clients, employees, and journalists.
This talk is for Entrepreneurs who want to:
• Audit their personal brands
• Establish themselves as thought leaders
• Stand out & position themselves apart from others
• Build a personal brand that will live beyond the lifecycle of their business
• Make an impact & inspire others at scale
Speaker: Marina Byezhanova
Bio:
Marina Byezhanova is on a mission to scale the reach of people's voices. Co-Founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in such publications as Inc.com, Forbes.com, Fast Company, Success Magazine, Wall Street Journal and the Financial Post, and has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Brand of a Leader’s purpose is to help entrepreneurs realize and express their greatness. Marina is a proud member of Entrepreneurs' Organization and is presently part of the Global Learning Ambassadors’ Committee.
More:
https://www.brandofaleader.com/speaking
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