
Brand Differentiation: How Brands Stand Out in 2026
Thursday, March 12, 2026
7:45am
UBC Robson Square Vancouver
Genres
Tech & NetworkingLearning & Workshops
Tickets0 interested
Event Description
BCAMA Thought Leadership Series 2026
How do brands differentiate in the era of AI? Where will human creativity matter most going forward? And where should marketing teams focus their time and energy to truly stand out?
These are just some of the questions we’ll explore at our Annual Agency Panel, Brand Differentiation: How Brands Stand Out in 2026.
BCAMA invites you to join us for our first Thought Leadership event of 2026. We’ll be joined by leading local marketing experts for a morning of agency insights, thoughtful conversation, and meaningful connection with peers and industry leaders.
Panel:
We’ll start with a presentation from 9Letters on the importance and evolution of brand. This will be followed by our Agency Panel moderated by: Lindsay Smith, CEO of Takt and featuring:
• David Nichols, Co-Founder & CEO, Invent a
• Ally Seymour, Senior Strategist, WILL
• Laura McRae, Director of Strategy, 9Letters
• Danny O’Brien, Strategy Director, Guru Communications
Schedule:
• Registration Opens: 7:45 a.m.
• Breakfast & Networking: 8:00 – 8:30 a.m.
• Presentation & Panel Discussion: 8:30 –10:15 a.m.
• Q&A: 10:15 –10:30 a.m.
Purchase Info:
• Member: $89 (Early Bird*); $99 (Regular)
• Non-member: $110 (Early Bird*); $119 (Regular)
• AMA Collegiate / Student: $60 (Early Bird*) ; $65 (Regular)
• Group rate: $79 per person (minimum of 6 and more)
*Early Bird ends at March 5, 2026
Book your ticket today before they sell out!
Full refunds will be honoured up to three business days before the event.
Questions? Email info@bcama.com
_______________
Become a BCAMA Member to access our educational, social, and professional events at the members-only rate. Plus members have access to an exclusive BCAMA members only activity and invaluable AMA resources and toolkits.

Brand Differentiation: How Brands Stand Out in 2026
Genres
Tech & NetworkingLearning & Workshops
Event Description
BCAMA Thought Leadership Series 2026
How do brands differentiate in the era of AI? Where will human creativity matter most going forward? And where should marketing teams focus their time and energy to truly stand out?
These are just some of the questions we’ll explore at our Annual Agency Panel, Brand Differentiation: How Brands Stand Out in 2026.
BCAMA invites you to join us for our first Thought Leadership event of 2026. We’ll be joined by leading local marketing experts for a morning of agency insights, thoughtful conversation, and meaningful connection with peers and industry leaders.
Panel:
We’ll start with a presentation from 9Letters on the importance and evolution of brand. This will be followed by our Agency Panel moderated by: Lindsay Smith, CEO of Takt and featuring:
• David Nichols, Co-Founder & CEO, Invent a
• Ally Seymour, Senior Strategist, WILL
• Laura McRae, Director of Strategy, 9Letters
• Danny O’Brien, Strategy Director, Guru Communications
Schedule:
• Registration Opens: 7:45 a.m.
• Breakfast & Networking: 8:00 – 8:30 a.m.
• Presentation & Panel Discussion: 8:30 –10:15 a.m.
• Q&A: 10:15 –10:30 a.m.
Purchase Info:
• Member: $89 (Early Bird*); $99 (Regular)
• Non-member: $110 (Early Bird*); $119 (Regular)
• AMA Collegiate / Student: $60 (Early Bird*) ; $65 (Regular)
• Group rate: $79 per person (minimum of 6 and more)
*Early Bird ends at March 5, 2026
Book your ticket today before they sell out!
Full refunds will be honoured up to three business days before the event.
Questions? Email info@bcama.com
_______________
Become a BCAMA Member to access our educational, social, and professional events at the members-only rate. Plus members have access to an exclusive BCAMA members only activity and invaluable AMA resources and toolkits.
Diggin' the vibe of this event?
Similar events you might like
Based on your interests
Recommended for you
Sign up for a free account to get personalized event recommendations
.png&w=3840&q=75)
